Not our top selling series in units sold due to the price point, but sales are quite steady and growing. Terry Bissette: They are stable and sales are a constant. They’re willing to save up to build their “dream kit.” Our independent dealer network has broken records this year and they know how to service the “dream kit” customer. With so many shell configurations now available, customers can sonically customize their sets, as well visually personalize them. Drummers can choose from our high-quality Performance Series production sets at an exceptional value, or go custom and sky’s the limit! I think we have a very unique value proposition as compared to our boutique competitors. ![]() We’re fortunate to enjoy market share at this price point, and we have a breadth of product produced at our California facility that would be considered high-end. ![]() Scott Donnell: This a relative question at DW. ![]() How are sales of truly upper-tier, high-end drum sets doing for your brand, compared to this same time in 2017? MMR checks in with representatives from five major players in the design and production of high-end drum sets to learn about trends in that market segment, technical innovations, and the strategies of successful dealers who do particularly well with these instruments…
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